Karel’s professional experience is built on many years of strategic marketing management and general management. He also worked in marketing communications and business intelligence.
Strategic partner of top management. 15 years of experience in brand management at multinationals as Akzo and Sara Lee/DE.
Active as managing partner in the marketing- and communication consultancy.
Qualifications
- experienced translator of customer needs into concepts and value propositions
- people manager and motivator
- able to understand and act in different business cultures
- convincing presenter
- customer focused
- result driven
Certified by the College of Certified Marketeers (NIMA) and co- chairman of this College
Specialties
- FMCG and business to consumer - Marketing & Brand strategy
